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Ski Lift Tickets Hit Record Highs

Ski Lift Tickets Hit Record Highs

Posted - May 4, 2004 at 2:04 p.m.

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(Salt Lake City-AP) -- They say it's the greatest snow on earth, and lift-ticket sales this season are showing it.

The marketing cooperative Ski Utah says lift-ticket sales hit record highs this season, with a dozen Utah resorts selling almost three (m) million, four-hundred passes.

That's an increase of seven percent over last year's sales and about three percent more than the previous record set in winter of 2000 to 2001.

More than 56 percent of the passes were bought by out-of-state skiers.

Ski Utah says the increase was partly because of their advertising push after the 2002 Olympics. The marketing cooperative ran 56 pages of ads in ski publications and the Park City Chamber Bureau bought more than 50 pages of national advertising in skiing and snowboarding publications and lifestyle magazines.

(Copyright 2004 by The Associated Press. All Rights Reserved.)


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