Estimated read time: 2-3 minutes
This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
Keith McCord ReportingAs usual, millions of people will be watching the Superbowl on February 6th. This year's big game is in Jacksonville, Florida. And the work of a Utah company will be prominently displayed all over that town.
All over Jacksonville right now, flags and banners with the Superbowl logo are going up on light poles and on buildings, and Alltel Stadium certainly has to be dressed up. All of those flags and banners were designed and printed HERE!
Things are hopping this week at a Salt Lake City design company. A deadline is approaching, a very big one. Five companies, including two from Salt Lake, have created the look for Superbowl 39.
Gene Chambers, V.P Sales & Marketing, Vision International: “What we’re producing are banners for the stadium, the team hotels, the NFL headquarters, and the media center. In all there are seven hotels, the convention center and the stadium.”
4300 banners from tiny to giant were designed and printed in Utah by Vision International and Infinite Scale Design group.
Gene Chambers: "The largest banners are 22 feet by 105 feet. We have eight of those that go on the scoreboard trusses, that kind of showcase the entrance to the stadium."
The NFL awarded the bid back in July, long before the season even started. By December the design was finalized, and the printing began earlier this month. But the banners did NOT contain the logos of the New England Patriots and Philadelphia Eagles-- they hadn't won their division yet. When that was decided last weekend, it got busy in here again!
Gene Chambers: "What we're doing is producing decals that we can adhere to graphics that are already up. And then we're producing about 95 pieces of artwork that we had to produce this week, to get all the team-specific stuff up."
The final batch of banners and decals will be in place by early next week-- Media Day is Tuesday, they'll want everything in place by then. By the way, remember our wrapped buildings in Salt Lake during the 2002 Olympics? Same people.
