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New Campaign Combats Global Warming

New Campaign Combats Global Warming

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John Daley reportingFirst she conquered the slopes of the Olympic world. Now she's trying to help save those same slopes.

Olympic Gold Medalist Picabo Street is part of a new campaign that has ski areas and conservationists teaming up.

The campaign is called "Keep Winter Cool" and the goal is to combat global warming.

Picabo Street and other top winter athletes appear in a new series of public service anouncements, which began running this week.

Part of the announcement says, "A little face plant no big deal. Warmer winters, very big deal. Hi. I'm Picabo Street. While it's a beautiful winter right now, scientists say global warming means shorter seasons with less snow. That is definitely not cool."

Skiing and snowboarding is a 3 billion dollar industry and resorts alone employ tens of thousands of workers.

But the industry believes global warming poses a threat to its very existence, so resorts here in Utah and around the country are teaming up with the National Resource Defense Fund for this campaign.

The Resort Sports Network, which is shown in 100 resort markets nationwide, began airing the six spots this week.

A coaster pretty much sums up this campaign's message. It says "Stop Global Warming or the Snowman Gets It." On the back it shows a florescent light bulb, a gas-electric hybrid car, and a wind-energy turbine.

The campaign is urging an investment, both individually and as a society, in those things as a way to cut global warming pollution.

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