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(KSL News) -- Consumer groups are now taking aim at the safety of all-terrain vehicles or ATV's.
According to the Consumer Product Safety Commission, in the past two decades more than 45-hundred Americans have died in ATV accidents. And more than one-third of those deaths were children under 16.
Activists are now calling for federal regulations. They say dealers and manufactuers should be required to warn consumers of the vehicles' dangers.
Rachel Weintraub, Consumer Federal of America: "This is not an accident waiting to happen. It's an accident that's happening again and again, tens of thousands of times."
But industry representatives say that's not the answer.
Michael Mount,Specialty Vehicle Institute of America: "The vast majority of ATV accidents and injuries occur due to inappropriate use of the product, like riding double, riding on public roads, not being trained and the like."
Both groups agree that more parental supervision is needed while children are riding.