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Teens seeing anti-drug ads use fewer drugs

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NEW YORK, Jun 12, 2003 (United Press International via COMTEX) -- A new study says teens exposed to anti-drug ads at least daily have much stronger anti-drug attitudes and are 38 percent less likely to use illegal drugs.

Marketplace research firm RoperASW says its study shows a clear correlation between exposure to anti-drug ads and teenagers' decisions regarding the use of illegal drugs.

RoperASW CEO Ed Keller said the data were drawn from a national study of 7,084 7th through 12th graders. The study results have a margin of error of plus or minus 1.5 percent.

Keller said the data also indicate that compared with teens who see or hear anti-drug ads less than once a week, teenagers receiving daily exposures to such messages are:

--17% more likely to see great risk in using marijuana regularly.

--11% more likely to see great risk in using metamphetamine or ecstasy regularly.

--50 percent more likely to say the ads made them less likely to try or use illegal drugs.

Copyright 2003 by United Press International.

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