Estimated read time: Less than a minute
This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
NEW YORK, Jun 12, 2003 (United Press International via COMTEX) -- A new study says teens exposed to anti-drug ads at least daily have much stronger anti-drug attitudes and are 38 percent less likely to use illegal drugs.
Marketplace research firm RoperASW says its study shows a clear correlation between exposure to anti-drug ads and teenagers' decisions regarding the use of illegal drugs.
RoperASW CEO Ed Keller said the data were drawn from a national study of 7,084 7th through 12th graders. The study results have a margin of error of plus or minus 1.5 percent.
Keller said the data also indicate that compared with teens who see or hear anti-drug ads less than once a week, teenagers receiving daily exposures to such messages are:
--17% more likely to see great risk in using marijuana regularly.
--11% more likely to see great risk in using metamphetamine or ecstasy regularly.
--50 percent more likely to say the ads made them less likely to try or use illegal drugs.
Copyright 2003 by United Press International.