CHICAGO, Sep 17, 2003 (United Press International via COMTEX) -- McDonald's Corp. is working with Oprah Winfrey's personal trainer, Bob Greene, to promote healthy lifestyles, a report said Wednesday.
Greene talked up the need for people to take responsibility for their own health at a McDonald's restaurant in Indianapolis Tuesday, where the Oak Brook-based fast-food chain initiated the Go Active and new taco versions of its premium salads.
The $4.99 Go Active meal, which includes a salad, bottled water, a booklet of exercise tips and a clip-on pedometer to measure one's steps, is being test-marketed at 150 McDonald's restaurants in central Indiana, the Chicago Sun Times said.
Asked what he would suggest a McDonald's customer not eat, Greene responded with his belief that "one of the worst things you can do is deprive yourself on a routine basis."
McDonald's is paying Greene an undisclosed amount to promote the healthy lifestyles campaign until year's end. The campaign could continue beyond that, he said.
Copyright 2003 by United Press International.