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Why are you seeing pink ribbons on everything from makeup products to yogurt lids? The issue is breast cancer. October is breast-cancer awareness month. This year more than 250,000 women will be diagnosed with breast cancer. More than 40,000 women and 400 men will die of breast cancer. About 1 million more women have breast cancer and they don't know it yet.
The opportunity is earlier detection of breast cancer. Current "early detection" methods cannot detect many breast cancers until they have been present in the body for five to eight years. Pre- tumor detection could change the prognosis and survival rates for many breast cancers.
The solution is Friends ...You Can Count On, founded 10 years ago right here in Greensboro by Martha Kaley, a breast cancer survivor.
Friends ...You Can Count On is the nation's only breast cancer charity dedicated exclusively to funding new projects for research and earlier breast cancer detection methods. Research for earlier and more reliable tests may exist today, but these projects are not being adequately funded. Funding innovative new research for earlier detection is the catalyst for change.
The time is now, the opportunity is here and the choice is ours. To make a donation, visit our Web site at www.earlier.org. Do it for your friends in Greensboro; do it for women and men everywhere.
Mary Plybon
Greensboro
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