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WEATHER EXPERTS PREDICT HARSH WINTER CONDITIONS IN THE COMING MONTHSIS YOUR SKIN PREPARED?
The combination of colder temperatures and reduced humidity in winters atmosphere naturally extracts hydration from the skins top layer, making skin tighter and drier than during any other season. But the answer is not simply slathering on more of your every day moisturizer.
What should you do? According to dermatologists you should start with a lotion, then as conditions become colder and drier, move to a cream. When skincare conditions are their harshest, youll need to turn to an ointment. In fact, for years, dermatologists and pharmacists have adhered to this pyramid approach to winter skincare.
And, finding the right approach for your skin has never been more important, as the weather experts at Weather 2000, Inc., a long term weather prediction service, anticipate a harsher winter season this year, and for years to come, that could have people encountering a new realm of dry skin problems. According to chief meteorologist Michael Schlacter, temperatures in the northeast for the end of 2003 are expected to be cooler than in years past a sign that a good winter skincare regimen will be more important than ever.
"As June 2003 was the 9th consecutive cool month for the Northeast, the region could easily eclipse a full year of consecutive cool months, with our research pointing toward chilly and stormy weather closing out 2003," said Schlacter.
In the entire eastern half of the United States, Schlacter also predicts that during the next two decades, harsh winters and consecutive cold seasons will be more active than usual, indicating that skin will need serious winter protection in the coming years. And the wild, wild west? Schlacter states: For the western part of the nation, we can expect and increase in weather volatility for upcoming years.
Enter Eucerin and Aquaphor, two well-known skincare brands who have worked hard to become winter skincare experts. Along with Weather 2000, they have created the Winter Skindex Map, which utilizes monthly skin moisture requirement predictions to provide recommendations on the type of moisturizing products skin will require. Based on such factors as cold temperatures, relative humidity, wind and frozen precipitation, these skin moisture requirements help predict skin care moisturization needs across all regions of the U.S:
Updated monthly, the Eucerin and Aquaphor Winter Skindex Map is designed to coordinate with the dermatologist pyramid approach. A quick glance at the November December 2003 map, and its easy to find the right dermatologist-recommended Eucerin and Aquaphor moisturizer for each respective region. Now, everyone can be prepared to keep skin looking great, no matter what their weather prediction:
· Lightest blue areas:
In these areas that experience warmer temperatures and higher levels of humidity, moisturizing lotions, like Eucerins Daily Replenishing Lotion provide replenishing hydration for the skin.
· Medium blue areas:
As temperatures and humidity levels plummet, thicker, moisturizing creams such as Eucerins Original Moisturizing Creme, provide longer lasting moisturization and repair damaged, dry skin more effectively.
· Darkest blue areas:
For cracked and raw skin caused by the most severe winter conditions, Aquaphor Healing Ointment provides soothing relief, as it works to protect and heal skin.
Regardless of the weather, Eucerin and Aquaphor offer the best in moisture therapy to help every skin type survive the harsh winter, and every other season, the right way. To find the doctor approved moisturizing products that will best work for you this winter, visit www.eucerin.com and www.aquaphorhealing.com.
About Weather 2000, Inc.
Weather 2000 was the first long-range consulting firm to provide the Energy and Re/Insurance Industries with research and meteorological forecasts for Weather Derivatives, Weather Insurance and Weather Risk Management. Since the Weather Risk Market's origins in early 1997, Weather 2000 has conducted hundreds of Site-Specific Long Range Forecasts and research reports for our clients, providing invaluable assistance and insight, saving them millions of dollars to date. For more information, go to www.weather2000.com.
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