Hot holiday item: Grocery gift cards

Hot holiday item: Grocery gift cards

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More Utahns are giving grocery gift cards this year instead of more traditional Christmas presents.

Inside the Provo Macey's grocery store, Director Steve Bitter says the store's grocery gift cards are a hot item this year. He says businesses are snatching up the most cards, likely as gifts to employees.

"They're probably giving them food gift certificates and stuff like that to help out during Christmas," he said.

Throughout the company, grocery gift card sales are up 18 percent. "Rather than giving them watches or movie tickets or something like that," Bitter said.

Other Utah grocery stores like Smith's, Harmons and Albertsons also reported higher gift card sales. Bitter says it's likely this Christmas is more about giving the essentials.


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Randall Jeppesen


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