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Speed-of-light pearly whites

Posted - Mar. 30, 2004 at 3:20 p.m.



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You smoke cigarettes and drink red wine. (Or is that me?) But you still want your smile to dazzle like the toothy Jessica Simpson. (Definitely me.)

Simpson is among a gaggle of celebrities who are gaga for GoSMILE, a fairly new product that makes whitening your teeth as fuss-free as putting on lipstick. And with a tube the size of a perfume sample, it fits neatly in a purse or pocket.

"I gave Jessica Simpson an ampule, and she used it in front of me at an MTV event," says publicist Faran Krentcil of Nike Communications. "We're also in touch with celebrity makeup artists for Charlize Theron and Cameron Diaz who order it for their clients."

Created by cosmetic dentist Jonathan Levine, GoSMILE ampules work fast and are easy to use: Simply flip, squeeze and apply. No rinsing required. (Britney Spears, another fan, wrote Dr. Levine a personal note of thanks.)

GoSMILE ($45-$75) is available at Nordstrom stores. For more information, visit www.gosmile.com.

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(c) 2004, The Seattle Times. Distributed by Knight Ridder/Tribune News Service.

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