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Kleenex launches anti-viral tissue

Posted - Jul. 14, 2004 at 3:20 p.m.



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DALLAS, Jul 14, 2004 (United Press International via COMTEX) -- Kimberly-Clark of Dallas, Texas, Wednesday introduced a facial tissue product from Kleenex that is designed to kill viruses that cause colds and the flu.

The company said the anti-viral tissue is strong enough to stand up to a cold or flu virus, but gentle enough for everyday use.

Kimberly-Clark said the Kleenex brand tissue is the only facial tissue that offers these benefits.

The Kleenex anti-viral tissue will begin shipping in late August and will be available at retail outlets throughout the United States by early October 2004.

Robert P. van der Merwe, group president, North Atlantic family care for Kimberly-Clark, said, "This new product helps address an important health issue that affects millions of people each year.

"Kleenex anti-viral tissue was developed in response to the needs of our consumers and is specifically designed to help stop viruses that can cause colds and the flu."

The tissue will be available in two package sizes, an upright 60-count and a family size 120-count, with suggested retail prices of $1.39 and $1.99, respectively.

Copyright 2004 by United Press International.

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