THE LIVING ROOM — Shoes aren't just to cover your feet anymore, they're a statement.
Whether for good or bad, the kind of sneakers you're rolling around in have an impact on your social standing. I like shoes, but I've never been loyal to one brand and will usually pick something comfortable over style. I'm also a guy who pays a lot of attention to price tags on kicks.
I distinctly remember being in second grade and desperately wanting a pair of Reebok Pumps, the Blacktop edition for any sneakerheads out there. I rolled into the Foot Locker at the old Cottonwood Mall and asked to try them on. I have no doubt those poor salesmen hated my brothers and me because we'd go try on any pair that looked cool with zero intention of ever buying any. Anyway, the teen sales associate brought them out, I strapped them on, pumped them up and started jumping and cutting all over the store. I then looked at the box and saw they were $99. With tax, that was over $100, which was basically a fortune to a 9-year-old. If you had 100 bucks, you more or less owned the world. My heart sunk and I knew I was never getting them.
From then on, I've always been blown away by how much shoes are. Those same Blacktops can go for over $500. But there are other sneakers out there for hundreds of thousands of dollars. And one of the worst when it comes to price is Nike. That swoop is a status symbol and you pay for it. In fact, this article lists out 17 sneakers from the brand that range from $4,000 to $2 million.
It was this status that the kid in this video wanted, but his mom wasn't about to pay those prices for a logo. So she did what any good mom would do: She got her kid what he wanted even if it wasn't exactly how he wanted it.
She took his white sneakers and used a marker to draw a Nike swoosh — and she didn't do too bad of a job. Anyone who has ever tried to draw that symbol knows you always get it a little bit wrong.
For those who don't speak Spanish, this awesome mom keeps saying, "poverty will not kill me," then tells her son "poverty will not kill us" before handing her son the shoes and saying, "look, now you have Nike. Put them on, son."
And you know what, sometimes it just makes you more clever and wiser.