Families are bored, so Monopoly sales are soaring

Families are bored, so Monopoly sales are soaring.

(CNN)


Save Story
Leer en español

Estimated read time: 1-2 minutes

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

NEW YORK (CNN) — Families stuck at home have resorted to playing games again and that's benefiting Hasbro.

The maker of "Monopoly" and "Magic: The Gathering" reported a 21% jump in gaming sales as the result of homebound people looking for ways to occupy their time. Branded "Star Wars" and "The Mandalorian" toys also "delivered strong revenue growth," according to Hasbro's earnings release.

Overall, Hasbro's revenue fell 4% because of TV and film production delays. The company painted a brighter picture compared to July when temporary factory shutdowns hurt sales.

"Building off this quarter's growth in toys, games and digital, we are positioned to deliver a good holiday season," said CEO Brian Goldner. "Live-action entertainment production is returning, and we are set to improve deliveries in the fourth quarter with some moving into 2021."

Hasbro shares jumped 3% in premarket trading before slightly retreating.

Hasbro's earnings shadow that of rival's Mattel, which reported earnings Friday. The maker of Barbie said sales jumped 28% and Hot Wheels sales rose 6% in the third quarter. Mattel's stock closed 13% higher Friday.

"The toy industry, as a whole, grew significantly and continues to demonstrate its resilience in challenging economic times," said Mattel CEO Ynon Kreiz in its earnings release.

The-CNN-Wire™ & © 2020 Cable News Network, Inc., a Time Warner Company. All rights reserved.

Most recent Features stories

Related topics

Family
Jordan Valinsky Business

    STAY IN THE KNOW

    Get informative articles and interesting stories delivered to your inbox weekly. Subscribe to the KSL.com Trending 5.
    By subscribing, you acknowledge and agree to KSL.com's Terms of Use and Privacy Policy.

    KSL Weather Forecast