CENTENNIAL, Colo. - The Mtn. - MountainWest Sports Network, established a network viewership record for its carriage of the BYU/Utah game on Saturday, November 22, seeing a significant increase over its audience for the game last year. BYU entered Saturday's game with a 10-1 record and ranked 14th in the nation, while Utah came in undefeated (11-0) and boasting a #7 national ranking.
The Mtn. attracted an average of 92,000 cable and satellite households (HH) with a 110,000 HH peak in the Salt Lake City DMA. That marks a 52% increase for the network's household viewership over 2007. The game drew an average audience of 9,000 HH (13,000 peak) in the Albuquerque and Las Vegas DMAs.
The Mtn.'s pre and post game show, The Mtn. Live at The Stadium, also drew record numbers for a non-live sporting event on the network, delivering an average 61,000 HH in Salt Lake City pre-game from 3:30 p.m. - 4 p.m. MT, while an average 70,000 HH tuned to the postgame show from 7:30 p.m. - 8 p.m. MT.
The Mtn's production of the BYU/Utah game in 2007 was simulcast on VERSUS and CSTV, now CBS College Sports Network. Cable carriage on VERSUS generated a 5.2 average (18,000 HH) in the Salt Lake City DMA, while The Mtn. garnered an average 14.0 rating (47,500 HH). Data was not available for CSTV.
By comparison, The Mtn.'s cable-only rating for 2008 in the Salt Lake City DMA was a 21.4 average/75,000 HH, eclipsing the combined MTN/VERSUS total from the previous year by nearly 10,000 HH.
 Source: Nielsen Media Research, Galaxy Navigator, Preliminary Data (11/22/08; 3:30pm - 8:00pm)
2 The Mtn. currently receives ratings information in the Albuquerque, Las Vegas, and Salt Lake City DMAs.