With the rise of coronavirus cases in Utah, it is more important than ever that people in the community do what they can to support and protect each other. Over the past several months, Volkswagen SouthTowne has adapted and followed CDC, state and county guidelines for social distancing, stay-at-home directives, and heightened cleaning requirements. As a result, customers can feel comfortable buying or leasing a car they need.
With interest rates at an all-time low, and many helpful programs for customers, more customers are purchasing their vehicles from Volkswagen SouthTowne than ever before! Here are five ways Volkswagen SouthTowne has successfully adapted to meet customer needs in an ever-changing year like 2020.
Offering payment relief to customers in need
One of the most helpful ways Volkswagen SouthTowne has helped customers throughout the Coronavirus pandemic has been offering trade-in opportunities and zero payments.
"Many of our customers have felt really uncertain about their job security, financial situation, and the economy over the last five months," says Josh Osborne, general manager at Volkswagen SouthTowne. "So we have been able to help a lot of people trade out of their current vehicle — with our MSRP Vehicle Exchange program — and helping them upgrade to a newer car with no payments right away."
Volkswagen SouthTowne is currently offering as low as 0% APR for up to six years for qualified buyers on remaining 2020 Volkswagen models, or customers can choose to have zero payments for four months.
Making virtual car buying a reality
Another reason for Volkswagen SouthTowne’s success in 2020--despite the Coronavirus pandemic, stay-at-home recommendations, social distancing, and other huge industry changes--is their willingness to adapt and change with the times.
"We offer online trade offers, virtual walkarounds, penny-perfect online payment quotes, and online secure financing approval on our website," Osborne says. "Our goal is to help limit the amount of time a customer has to spend at the dealership."
Volkswagen SouthTowne makes it easy for customers to get the vehicle they need safely and efficiently.
Prioritizing humility, kindness, and community
Volkswagen SouthTowne implemented rigorous sanitization practices in early March and started mandating the use of face masks by its employees in May and of its customers in June.
"I have required all of our team members to wear masks inside the dealership for three reasons," says Jeff Davis, director of operations for Volkswagen SouthTowne. "First, humility. We wear masks because we don’t know if we have COVID-19 as its clear that asymptomatic people can be contagious. Second, kindness. I don’t know the underlying health problems of the person next to me or of their children or parents. So I wear a mask out of kindness to them. Third, community: we wear masks because we want our community to thrive, want businesses to stay open, and want our community to stay healthy."
Relentless dedication and team focus
"We have a formula for success that started as a motivating advertising slogan but quickly turned into our path to success," Davis says. "‘Where Good Things Happen’ to me means that we envision a force field around our store that blocks out negativity; then inside that force field we build a culture of positivity, hard work, and focus. We expect our service and parts departments, as well as our sales, finance, and accounting departments to be optimistic, driven, and dialed-in every single day."
"The passion of our team is definitely one of the top reasons for our success," says Osborne. "We have been so fortunate to have such hard-working, dedicated, loyal employees who all contribute to our culture of success and optimism."
Keeping the message positive and encouraging
Despite the fear and anxiety of the coronavirus pandemic, Volkswagen SouthTowne did not cut off all advertising. "We have a lot of people who rely on us," Davis says. "Not just our employees and partners, but our digital and broadcast media partners as well. If we had turned off our advertising, it would have hurt our employees, partners, the economy, and our customers."
"We love this business," Osborne says. "No matter what the rest of 2020 brings, we have the confidence and flexibility to adapt and change to meet our customers’ needs. We don’t want to just be a one-time dealer, we want to be their dealership for life.
Customers can shop at VWSouthTowne.com. The dealership not only has Volkswagen models but many others as well in their used car inventory. You can narrow your search based on the make, model and price point you want to see.
If you find a vehicle you want, you can chat, text or call to learn more about the car and schedule a test drive. Volkswagen SouthTowne’s Zero Zone program is about making it as easy and safe as possible to get into a vehicle during these uncertain times. Learn more about these and other specials on their website.