This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
NEW YORK (AP) — Weight Watchers is trimming its name to just two letters: WW.
The company says it is renaming itself to focus more on overall wellness and not just dieting. Its app, for example, will offer tips and meditation and give out rewards for tracking meals and exercise.
WW has seen a rise in subscribers, helped by a 2015 investment by Oprah Winfrey. The media mogul has appeared on commercials for the company, promoting her weight loss. WW had 4.5 million subscribers at the end of June, a 28 percent increase from the same period a year before.
The New York-based company says users will see changes to its app starting next week.
Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.