Estimated read time: 2-3 minutes
This is Fred Ball for Zions Bank, speaking on business.
After the birth of her first child, Jessica Carver decided to return to work on a part-time basis. Only a few weeks later, her employer requested that Jessica work four days per week instead of the three she had planned on. The additional time away from her baby was hard, but Jessica agreed to work the extra day. She was dismayed when she found out a short time later that her employer wanted to move her up to five days a week.
Jessica and her husband discussed the situation and decided it wasn't worth it for Jessica to continue working at her job. She started searching for part-time work, and in the process, discovered an opportunity to open her own bridal shop. Owning a bridal shop was a long-time dream of Jessica's so she purchased inventory and launched Carver's Bridal Shop out of her home in August 2005.
Carver's Bridal Shop offers a wide variety of veils, bridesmaid dresses and wedding gown styles ranging from strapless to modest, to dresses with lots of beading and sparkle. Services to clean, press and preserve dresses are also available.
Jessica tells me her business has been so successful that she is moving from the location in her home to a newly constructed storefront in Farr West this fall. This new location, in site of nearby Interstate-15, will help Carver's Bridal be more accessible and convenient for Northern Utah brides who want to see Jessica's bridal and formal wear selection. She plans to increase her selection of modest dresses, since this has been one of her most requested items. The new store will expand the line of bridesmaid dresses and will grow to include prom dresses and tuxedos.
Jessica feels it's important to give each bride the attention she needs to make her wedding day special, and this philosophy has contributed to the success of her business. Her strategy has worked thus far, since she tells me word-of-mouth from happy customers has been her biggest growth factor. She hopes Carver's Bridal can continue its success so someday she can pass it on to her daughters.
For Zions Bank, I'm Fred Ball. I'm speaking on business.