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This is Fred Ball for Zions Bank, speaking on business.
Brent Watts flies to Los Angeles from Salt Lake City usually once or twice a week.
Brent is the owner and creative director of Axiom Design, based in Salt Lake City. But unlike most Utah companies, Axiom only has one client in Utah. The majority of the company's numerous clients are in Los Angeles, and some are in New York.
Axiom Design is a graphic design studio with its headquarters and creative team located in Salt Lake City and an office in Santa Monica, Calif., where most of the client interaction takes place.
Axiom specializes in creating "the look" for consumer products and merchandising for major Hollywood films. Today, no film is released without some kind of merchandising, whether it's action figures or pajamas. This merchandising functions as publicity for the film and creates additional revenue for the studios that produce the films and license the rights to use the films' brands. But in order for merchandising to be effective, there has to be consistency in the look of all of these different products. That's where Axiom Design comes in.
Axiom usually receives a script well before a movie begins filming. Brent and his staff work with the film's director and the studio's marketing personnel to create the right image for the merchandising. Once the image is set, Axiom creates what is called a merchandising style guide that shows all of the colors, images and typefaces that manufacturers can use to produce the merchandising for the film.
Axiom also does other design work. The firm did the closing credits for the film Lemony Snicket's A Series of Unfortunate Events.
Brent is probably most proud of the design work his company did for the medals and torch for the 2002 Winter Olympics in Salt Lake City.
For Zions Bank, this is Fred Ball. I'm speaking on business.
