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This is Fred Ball for Zions Bank, speaking on business.

People usually only dream of merging their favorite hobby with their career. But the founders of in Heber City were able to make those dreams a reality.

Jim Holland and John Bresee teamed up for several brainstorming sessions to figure out how they could intertwine their love for backcountry skiing with the Internet. Jim spent 10 seasons as a ski jumper with the U.S. Ski Team, during which time he won six national jumping titles and participated in two Olympics. John also had plentiful experience on the slopes, leading him to create a ski resort newspaper and a corresponding Web site. He later worked as editor of the popular ski magazine, Powder.

In 1996, Jim and John's planning sessions resulted in the opening of, an online retail store focused on outdoor gear for serious outdoor athletes. The two of them put together a bevy of gear from the top brands and manufacturers.

The company started small, but began to grow over time. Two years after opening, Jim and John converted an old furniture-building studio in Heber City into a warehouse and store. They also hired a sales staff of experienced skiers and outdoor fanatics. With the motto, "We Use the Gear We Sell," the staff can draw from their own expertise to answer any questions that customers might have about the equipment.

Earlier this year, the company began shipping out of a new state-of-the-art 47,000-square-foot warehouse in Salt Lake. This is a testament to the success of the company, which has garnered recognition as a Top 50 Web site by Internet Retailer Magazine and as one of the 100 fastest growing privately held companies by Inc. Magazine.

And while the company continues to grow, is still constantly evolving in order to provide customers with the latest and greatest outdoor equipment.

For Zions Bank, I'm Fred Ball. I'm speaking on business.


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