This is Fred Ball for Zions Bank, speaking on business.
Fifty-seven years ago, Jack Croft started a small business called The Sportsman. Russ and Barbara Fjeldsted now own the business, and their immediate family is busy in the day-to-day operations of this reputable retail establishment. Located in the center of downtown Logan, The Sportsman provides a wide variety of outerwear, boots, bicycles, skis, travel clothing, bags, unique gifts and accessories.
The Fjeldsted's son, Mark, greeted me upon my arrival and told me the history of this family business. Grandfather Croft loved the great outdoors. He particularly loved to fish, and fishing artifacts are displayed throughout the store today. He also had a strong desire to incorporate top-line clothing into his sporting goods store. I was particularly impressed with the outerwear that is so popular with customers. One section of the store, which is dedicated to fashion for women, has quickly become a favorite destination for many fashionable ladies.
Mark and his wife, Holly, seek quality suppliers for the store. I saw great trade names like Pendleton, Columbia, Timberland, Woolrich, Nordica, Dale of Norway, Patagonia, North Face, Nautica, Marker, Rossignol and many other top lines in the store.
This truly is a family business. The Fjeldsted's daughter, Kristin, is also very involved in management. Kristin tells me that The Sportsman's customers aren't only from Cache County, but more and more customers are coming from along the entire Wasatch Front. That customer base is increasing dramatically.
Mark says he has desires to always have the highest quality of merchandise available. All employees work very hard at having great product knowledge and making sure that every customer leaves the store feeling they were well served.
This is Fred Ball for Zions Bank. I'm speaking on business.