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This is Fred Ball for Zions Bank, speaking on business.
The U & I Furniture store in downtown Logan opened for business in 1930. Dee Bosworth is part of the third generation of his family to own and manage the store. Dee's two sons, Nathan and Bryce, are busy preparing for the fourth generation of management.
Ephraim Bosworth started the business in Preston, Idaho. He came to Logan in 1932, during the Great Depression. No one had any money, but they knew how to barter for goods. Ephraim would drive to Salt Lake City and return with a load of fresh produce. He would then trade the fruits and vegetables for other goods and gain inventory for his furniture enterprise.
When I think of the name "U & I," I automatically think of "Utah & Idaho." After all, there was U & I Sugar Company and U & I School Supply, and they both stood for "Utah and Idaho." When I asked Dee if I was right about the name, he said, "Well, kind of." Let me explain. Ephraim wanted the store's name to represent both the customer and the clerk. Dee tells me his grandfather always put the customer first because he believed the customer was more important to the business than he was.
U & I Furniture is located in a building at 28 West 1st North that was probably built in about 1883. The company has grown so much that the original space has been remodeled and enlarged several times. Dee told me the store is three times bigger now than it was not long ago.
Because U & I is family owned, there is no commissioned sales force. Dee believes if the merchandise is top quality and competitively priced, people will come back again and again. Customers at U & I are never pressured or rushed into a purchase. In fact, customers are encouraged to browse the shop, make comparisons and ask questions before buying. That philosophy, established 74 years ago, has served the company well.
For Zions Bank, I'm Fred Ball. I'm speaking on business.