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The Richfield Reaper

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This is Fred Ball for Zions Bank, speaking on business.

Joseph Pulitzer offered the following advice on the art of newspaper writing. "Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light."

I have a great appreciation and admiration for newspaper people who follow this advice every day. In fact, I recently sat in the office of Mark Fuellenbach, publisher of The Richfield Reaper.

The Richfield Reaper has a long and proud history. The paper is a descendant of The Advocate, which began circulation on Nov. 11, 1887. The Reaper actually started in March 1899 under the guidance of A. B. Williams.

Mark's grandfather, Joseph J. Fuellenbach, became publisher on March 1, 1934. He was killed in an accidental shooting one year later, and his wife and Mark's grandmother, Rula, took over the task of managing and running the paper. She had no previous business or newspaper experience, but was determined to keep The Reaper in business.

Mark's father worked at The Reaper until he died at the early age of 55. Mark, who first started working at the paper when he was in the seventh grade, took over and became publisher in November 1977.

Mark and I talked about the tremendous changes in the printing technology and newspaper business. The days of the old linotype machines and hot lead used for type setting are long gone. The Reaper has truly become an all-digital publication with high-quality, colored photographs displayed on each front page.

The readers of The Reaper enjoy a modern, wonderful publication that provides a primary source for local news and information. The U.S. Mail delivers this "weekly" newspaper to satisfied customers every Wednesday.

For Zions Bank, I'm Fred Ball. I'm speaking on business.

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