Relax the Back

Posted - May 12, 2004 at 11:58 a.m.



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This is Fred Ball for Zions Bank, speaking on business.

America is full of aching backs. In fact, it's estimated that about 80 percent of Americans will experience some sort of back pain at some time in their life. Well as it turns out, back pain is what drove a group of NASA doctors to begin a company called Relax the Back. Since its creation in 1985, the company's goal has been to provide serious solutions to clients seeking relief and prevention of back and neck pain.

Dave Mason, owner of a Relax the Back franchise in Salt Lake, tells me his back problems were so bad that at age 55 he had given up hope that he would lead a normal life.

Dave's back problems contributed to an early retirement, which soon led to boredom and a new job as a consultant for AT&T. While consulting Relax the Back about its phone systems, he discovered its products. Dave tells me that the company's products made his back feel so much better that he gave up consulting and purchased his own franchise.

Relax the Back is the nation's most innovative, medically-driven back care retailer, offering posture and back support products, along with self-care solutions.

Relax the Back products include massage chairs, memory foam beds and pillows, orthopedic office chairs, travel equipment and zero gravity recliners, just to mention a few. Covering home, office, sleep and travel, Dave says Relax the Back allows you to relieve back pain 24 hours a day, no matter where you are.

Relax the Back storeowners don't diagnose back and neck problems, but work with doctors' diagnoses to recommend appropriate products.

Dave believes education is extremely important and visits senior centers, health fairs and trades shows to teach people that there is a way to relieve back and neck pain.

Though Dave's store is the only one in the Intermountain West, he plans on expanding his franchise with smaller stores throughout the community.

For Zions Bank, I'm Fred Ball. I'm speaking on business.

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