Red Rock Dry Cleaning

Posted - May 6, 2004 at 4:20 p.m.



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This is Fred Ball for Zions Bank, speaking on business.

Kent Call was an equipment salesman that called on dry cleaners and laundries. His own career in dry cleaning started in 1987, and the contacts he had made while traveling throughout Utah brought him knowledge of most dry cleaning establishments in the state.

Kent became familiar with the Jackson Dry Cleaning Company in Cedar City and St. George. The company had been in business for more than 40 years and had a great reputation with a fine clientele. In 1998, Kent and his wife, Jennifer, bought the company from the Jackson family. The Calls changed the company's name to Red Rock Dry Cleaning, located in the Phoenix Plaza and in the Bloomington, St. George area.

Kent is pleased with the new facility in Bloomington. There is a great deal of population growth in the area and business is exceeding early expectations. The overall economy of Washington County is positive and both stores are doing well. The company has generated 10 to 12 percent volume increases every year since it was established.

Another reason business at Red Rock Dry Cleaning is going so well is that it seems everyone who walks in the front door is known personally by Kent. He calls everyone by name and they, in turn, slap him on the back or shake his hand. He sure knows his customers. Kent also tells me he has great employees and very little turnover.

The general cleaning business is experiencing a process of change. Kent described how stringent the Environmental Protection Agency regulations are. New solvents and equipment are necessary to meet requirements and owners have to be very careful and make certain that each store is environmentally friendly.

Both stores do a great deal of business in both general dry cleaning and in shirt laundry. The shirt laundry business is not as profitable, but it does generate dry cleaning business from regular laundry customers.

For Zions Bank, I'm Fred Ball. I'm speaking on business.

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