MarketStar II

Posted - Mar. 16, 2004 at 10:28 a.m.



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This is Fred Ball for Zions Bank, speaking on business.

Yesterday, I told you about MarketStar in Ogden. In less than 16 years, CEO Alan Hall has transformed his sales and marketing organization into a global company with 1,400 employees and $8 billion worth of annual business for multi-national corporations.

Well-trained, motivated sales people are calling more than 27,000 resellers in the United States alone. Though these representatives are employees of MarketStar, their business cards carry the names of some of the biggest, most successful companies in the world. MarketStar represents companies such as Hewlett-Packard, Sony and Microsoft.

Alan knows that a well-informed sales person on the floor of a retail establishment could give a specific brand a huge competitive advantage. MarketStar helps sales associates in retail establishments have brand knowledge about clients' products and then trains the associates to give clients the tools they need to sell that brand.

These highly trained sales teams establish collaborative relationships with store managers and sales people who meet with customers every day. MarketStar representatives act as advocates for client companies in the retail environment.

This company started in the information technology field. But as corporations saw the great success of the concept in the reseller channel and the role of the outsourcing partnership, other industries came to MarketStar for sales collaboration. While visiting with Alan, I saw a group of executives from Air France in a conference room mapping out plans for a new partnership. Alan tells me that basically any product or service is a potential client for MarketStar.

MarketStar is now part of Omnicom Group, the world's leading marketing and communications company. This enables MarketStar to collaborate and integrate its services to better serve its customers.

For Zions Bank, I'm Fred Ball. I'm speaking on business.

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