Larsen's Frostop

Posted - Feb. 27, 2004 at 7:40 a.m.



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This is Fred Ball for Zions Bank, speaking on business.

In 1965, Gale and Darlene Larsen were farming in the Uintah Basin. Gale supplemented his income by driving a Wonder Bread delivery route. One of his customers was the local Frostop in Duchesne. Gale noticed how successful the little drive-in was and he thought that it sure seemed like a better way to make a living than farming.

So, the Larsens packed up and found a location for their venture on St. George Boulevard. They established a Frostop franchise that has become a great institution for three generations of Washington County residents and visitors.

Two years ago, Gale and Darlene decided it was time to relax a little, so they sold it to Nathan McCleery. Nathan had been a schoolteacher for five years teaching Spanish, but he really wanted to become an entrepreneur. I really enjoyed visiting with Nathan and the Larsens and hearing the history of this fine business.

I noticed that the sign on the building had not changed. It still said "Larsen's Frostop," even though the Larsens had sold the business two years ago. "Why change it?" Nathan said. The Larsens had done everything right. People respect and trust the name and Nathan said, "If it's not broke, don't fix it."

I asked, "What makes Frostop famous?" Apparently Martha Stewart's magazine named the Larsens Frostop in St. George as one of the best places in America to eat while traveling. Nathan says they are famous for the food. Hamburgers and shakes are still the big sellers but the "Glacier," which is slush with ice cream, is very popular. Plus, the ample portions of great quality food, clean and comfortable surroundings, carhop service and a local staff that was always cheerful, dependable and friendly.

Nathan McCleery is obviously enjoying his transition from teacher to business owner. He's grateful to the Larsens for building such a solid foundation for his venture, and over the next 40 years he hopes to continue the same great tradition that began in 1965.

For Zions Bank, I'm Fred Ball. I'm speaking on business.

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