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This is Fred Ball for Zions Bank, speaking on business.
The hustle and bustle in the air and the leaves can only mean one thing, tonight is All Hallows Eve. Though the full moon will shine its yellow light, be careful of meeting black cats or even pirates. Why you ask? Well, there is a pirate ship sailing around Salt Lake seeking for lost treasure and it's right in front of Modern Display. To tell you the truth, these pirates gave me quite a fright because they're not only scary, but they also reminded me, 'Tis two months to Christmas, and I've got a lot to do.
Thankfully, Modern Display makes preparations for parties, dinners and decorations easy, especially for people like my wife, who has a black belt in shopping. Modern Display is built around the principle of one stop shopping. They have everything from trinkets and ornaments galore to flowers and Christmas villages. If they don't have it, they'll find it; if they can't find it, well, they'll make it.
Though famous for its Christmas displays, the majority of the Modern Display is never seen. Modern Display has a tradition of impressing people around the world at conventions, trade shows, any special events or even concerts. Taylor Vriens, vice president of Marketing, tells me Modern Display helps people look good. Too true!
This reputation began with Bill Vriens Sr., who emigrated from Holland at age 11 and had no formal schooling. When Bill was 15, he would set up aisle displays in a drug store. Nephi Reynolds, owner of a display company in downtown Salt Lake, noticed his creative work and hired Bill to decorate display windows for stores. But Reynolds couldn't pay him, so instead, Reynolds gradually gave Bill parts of his company over the years until he eventually owned it entirely and changed the name to Modern Display.
Modern Display now has 120 employees and has landed reputable accounts like Sports Illustrated, Novell, and even the 2002 Olympic Winter Games.
For Zions Bank, I'm Fred Ball. I'm speaking on business.
