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This is Fred Ball for Zions Bank, speaking on business.
In a recent National Geographic Traveler magazine it stated, "In the new west comfort is no longer a crime. So you won't have to feel guilty when staying in Utah's newest luxury inn. Sorrel River Ranch Resort in Moab may be rooted in old west tradition, but city slicker sophistication lies beneath the board and batten exterior."
Just 17 winding miles from Moab, Sorrell River Ranch lies amid awe-inspiring red rock cathedrals and expansive skies of Southwestern Utah. I stood with my mouth open as I got out of the car and looked along the lush banks of the Colorado River comprising 160 acres of tranquil pastureland. Towering buttes, mesas and peaks surround the property exuding a sense of peace and seclusion.
Robbie and Hope Levin are the proud owners of the spectacular facility. In 1994 they drove up the canyon through the dilapidated metal gate of the unnamed cattle ranch and were awestruck by the unique setting and spectacular views. They had been searching for a special piece of land for more than three years. This was it!
The ranch was initially started in 1903 when Fred and Ida Stearns claimed this wilderness land as their homestead. Fred used a single plowhorse to develop the high desert valley into enough farmland to feed family and livestock. The original two-room farmhouse still stands.
Robbie and Hope developed the popular resort destination into 57 spacious guestrooms and suites. Each unit is individually designed with elegant log and rustic wood furniture combined with rich southwestern fabrics. A new conference facility opening next spring will be the largest in Southeastern Utah and will be equipped to handle the most sophisticated needs of business retreats.
A comprehensive new health spa had just opened when I took my tour. If you like to be pampered, this is the place.
For Zions Bank, I'm Fred Ball. I'm speaking on business.