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Aquarius Fish Company

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This is Fred Ball for Zions Bank, speaking on business.

Utah is a wonderful place. This state has everything from the greatest snow and lakes for skiing to the finest cultural and culinary arts. Unfortunately, the only thing Utah lacks is an ocean with a nearby pier and boardwalk.

But I want you to know that I have discovered a hidden Salt Lake treasure. I was meandering around the West Side of downtown Salt Lake City, on Broadway Street near Tony Caputo's Deli, and I came across a fresh seafood market. The market is called Aquarius Fish Company, the only stand-alone seafood market in the valley. Aquarius is situated in a pier-like setting with fog lanterns and a giant neon fish for a sign. There is a boardwalk en route to the market that passes by a bakery and Aquarius Owner Dan Sheldon brings the ocean to us, fresh daily.

Aquarius fish literally comes fresh off the hook because it is ordered from fisherman around the world at 6 a.m. every morning, and it arrives in Salt Lake at 6 p.m. the same day. That is faster than FedEx! Dan receives the daily seafood "norm" like salmon, halibut, shrimp or tuna, but he also can special order exotic fish like Blue Marlin, Monkfish, Barracuda, Ono, Opah or Tasmanian Ocean Trout.

Dan helps customers who enjoy specific foods like sushi-grade fish. He also displays basic seafood recipes from his own kitchen. If those recipes call for eel or clam juice, don't worry, you can get them at Aquarius.

Aquarius provides A-1 quality seafood by ordering whole fishes only. Dan tells me customers will come in and say, "What's good?" and then buy his suggestion. That trust comes from Dan's several years of experience as a chef and wholesale seafood purveyor.

As far as I'm concerned, Utah practically has an ocean because of Aquarius. In fact, by the end of my conversation with Dan, I smelled like fish and had a craving for tuna.

For Zions Bank, I'm Fred Ball. I'm speaking on business.

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