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Utah Publicity Source Book

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This is Fred Ball for Zions Bank, speaking on business.

At one point or another, businesses, non-profit organizations, government agencies, and at times, even individuals, will struggle with a seemingly simple question: how to cost-effectively inform the public of their message, product or service.

In 1981, the Utah Publicity Source Book was created to help answer this commonly asked question. The Utah Publicity Source Book was and is a complete guide to Utah's media, government, education, association and communication resources. It enables its subscribers to quickly evaluate which media outlets are available and how they can be contacted. It makes finding names and numbers a cinch. As a result, users spend less time calling around, hoping to stumble upon the right contact, and more time focusing on what it is they're trying to share with the public.

Initially, this jewel of a book was used mainly by marketing professionals, public relation gurus and the like. But over the years many organizations, including our own Zions Bank, began utilizing the Utah Publicity Source Book to help them with all of their publicity needs and questions.

Now, 22 years since its first publication, the makers of this marvelous book have produced something even better — the Utah Publicity Source Book Online. Yes, that's right, this handy Web site allows users to search the entire 500-page resource guide by topic, category, contact title and location in less than five minutes. Users can also use the site to generate contact mailing labels, e-mail lists, and phone and fax reports.

The book's editor, Ryan Anderson, told me that the site was developed entirely from user feedback. In other words, it's easy to use. Users must subscribe first, though, but free tours of the Web site at are available to all who are interested. Or call 1-800-596-2190 for more information.

For Zions Bank, I'm Fred Ball. I'm speaking on business.

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