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Ari Diamonds

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This is Fred Ball for Zions Bank, speaking on business.

The theme of Midvale City's annual week-long Harvest Days is "Celebrating Our Business Community." As part of the festivities, the public is invited to pick up a Midvale business "passport" at Zions Bank branches in Midvale or at City Hall.

Throughout this week, you can visit participating businesses to have your passport "stamped" and to receive special discounts on products and services. Passports with enough "stamps" can be entered into a prize drawing at the Harvest Days Fair this Saturday at Midvale City Park, located at 450 West 7500 S.

Midvale businesses will also be at this Saturday's fair, showcasing their products and offering specials in a "market" style gathering.

One of the businesses you'll find on the celebration "passport" is Ari Diamonds. Ari Diamonds was started by Joe and Panna Goott. I met with Joe just the other day at his Midvale store, located on 807 East and Fort Union Blvd. The jewelry businesses in Utah, Joe contends, is extremely competitive, but Ari Diamonds has found its niche by importing especially unique pieces of jewelry from his wife's family in India. Panna's family has been cutting diamonds for more than 50 years, which also gives Ari Diamonds a buying edge on their loose diamonds.

Along with his visits to India, Joe makes regular business trips to Israel, Thailand and Belgium, countries well known in the jewelry industry. As a result, Joe knows just where to go to find the best and most interesting jewelry imaginable.

For those interested, Joe is also a personal jeweler. This means that if a customer's needs are of an immediate or special nature, Joe will often travel to the customer at his or her convenience.

At this Saturday's Harvest Days Celebration in Midvale, Ari Diamonds will be selling select close-out items for only 30 percent of their normal price.

For Zions Bank, I'm Fred Ball. I'm speaking on business.

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