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This is Fred Ball for Zions Bank, speaking on business.
As you know, I've been talking this week about the businesses participating in Saturday's Small Business Celebration at the intersection of 15th and 15th in Sugarhouse. From 10 a.m. until 5 p.m., there will be live radio broadcasts, an activity or two for the kids and special bargains in the surrounding shops and restaurants.
Today I'd like to tell you about the women's clothing store Great Garb. The owner of Great Garb, Bob Haedt, got his start in the clothing business working at his mother's gift and clothing store while he was still in college. At the time he was just helping out — a part-time job until he found something else. Ironically, Bob didn't like some of the clothing that his mother was selling. So he decided to attend a few of the buying appointments in her place to see if he couldn't change things.
Now Bob is the owner of his own clothing business, with another Great Garb location on Main Street in Park City. Bob picked the Sugarhouse location three years ago for its quiet, friendly atmosphere. Going to the mall, says Bob, is an event for most people. In other words, they have to get ready first. Throw in the time it takes to drive there and park and walk — well, it can take all day. At Great Garb, Bob wants people to come as they are without any of the hassles of shopping in a large department store.
Let me warn you though. Once you shop at Great Garb, you may be hooked. You see, the key to Bob's success is simple: great products and a great staff. At Bob's store in Sugarhouse there are only two sales people. As a result, they get to know their customers. Most importantly, they know their customers' names, their tastes, their likes and dislikes. In fact, Bob says that it's not unusual at all for his staff to give customers a call if the store gets something in that they know the customers would like. Of course, there's never any pressure to buy, just a friendly call to let them know what's in stock!
For Zions Bank, I'm Fred Ball. I'm speaking on business.
