The Branding Iron

Posted - Jun. 20, 2003 at 8:21 a.m.



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This is Fred Ball for Zions Bank, speaking on business.

Most restaurants in Moab live or die with the tourist business. The Branding Iron located on Highway 191, about 3 miles south of the city is an exception. Yes, sure, tourism is very important to the western theme eatery but it is really a favorite of the locals and business is steady 12 months a year.

The locals were really nervous when it was announced in February that Suzy Taylor was going to sell to a new owner. A shutter went down the spine of everyone in Grand County because they didn't want anything to change to their hangout.

Well, relax. Jeff and Penelope Butterfield recognize the sentiments and know better than to change too much about this veritable eatery. Jeff has been in the food business his entire life. He started washing dishes at The Willowcreek Country Club as a kid. He loved food, loved to cook and eventually became a noted and successful chef.

When he purchased The Branding Iron, the regulars quickly told him, "Don't change anything." Well, he knew a good thing but he has made just a few welcome changes. I appreciate the fact that now they accept credit cards. I was embarrassed some months ago when I had a big check after entertaining a large group and discovered that cash or check only was the norm. Credit card acceptance is welcome. Also, with a new broiler and other new equipment, there is less waiting time for your food.

Also, Jeff likes to grill his steaks for better flavor. The rib-eye steak has always been a favorite but Jeff knows that the new method of cooking will be an improvement.

Do you like to sing? The Branding Iron is the place for Karaoke in Moab. There are Karaoke nights Wednesday, Friday and Saturday nights and there is no shortage of crooner want-to-be's.

The 16-oz Prime Rib special of Karaoke nights is touted to be the "best darn deal around."

For Zions Bank, I'm Fred Ball. I'm speaking on business.

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