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This is Fred Ball for Zions Bank, speaking on business.
On the upper level of the Factory Stores @ Park City, right in between the Kitchen Connection and The Children's Place is a one-of-a-kind designer boutique store. Denise Boineau's shop, styleworks, sells high-end, women's designer clothing at discount prices up to 70 percent off regular retail prices. Denise sells the same clothing hung on the racks of Saks Fifth Avenue, Bloomingdale's and designer boutiques across the nation.
Her secret? Well, as designers are busy marketing next season's new fashion lines, Denise spends her time contacting the designers directly and purchasing last season's overstocked items at discount prices. It helps that Denise knows many of these designers personally, because for years, Denise held several high-profile positions in the fashion industry, such as the merchandise coordinator for Calvin Klein, the organizer of the Seventeen Magazine cover model contest and a fashion director for Macy's New York. With that kind of knowledge and experience, she's really quite the fashion expert. Denise tells me that although she enjoyed working for these successful companies, she always looked forward to working for herself one day.
For years, Denise visited her mother in Park City and became more and more acquainted with the area. While taking a break from designing costumes for independent films Denise got the idea to open styleworks. Denise's sister had suggested the idea for the store after seeing a similar concept in Washington D.C.
No other store in Utah offers what styleworks can. In just one location, customers can peruse more than 1600 items made from many of the top designers. Denise says she carries anything from casual jeans made by Max Studio to more formal wear from Chanel. So far, Park City has really met the boutique with open arms.
For Zions Bank, I'm Fred Ball. I'm speaking on business.