News / 

Viewer poll is good news for Sawyer


Save Story
Leer en español

Estimated read time: 2-3 minutes

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

NEW YORK - Diane Sawyer had an 80 percent "favorable" rating. Star Jones, meanwhile, had one of the lowest ratings.

Diane Sawyer is America's favorite news or talk personality, according to a Gallup Poll released Tuesday.

Eighty percent of the respondents rated Sawyer "favorable," while only 11 percent labeled her "unfavorable."

Sawyer's tally puts her ahead of her colleague and former "Good Morning America" co-host Charlie Gibson, who slides in at No. 2, followed by NBC's Matt Lauer and Dan Rather (who doesn't even have a job in network news anymore). Regis Philbin comes in at No. 5, while CBS' Bob Schieffer and NBC's Brian Williams are Nos. 6 and 7, respectively.

"Nielsen Media Research polls our audience every single night," said NBC News spokeswoman Barbara Levin. "And they tell us `NBC Nightly News With Brian Williams' is the largest single source of news in the country. Period."

It's also worth noting that Williams has the lowest "unfavorable" rating.

The survey was conducted last month, well after the media frenzy surrounding Katie Couric's ascension to the "CBS Evening News" and Meredith Vieira's defection from "The View" to "Today." And still Sawyer, who appears on "Primetime" and has quietly held down the fort (with Robin Roberts) at "GMA," comes out on top.

"It wasn't a surprise to the people who work with her," said "GMA" senior executive producer Jim Murphy.

Unfortunately, Sawyer's high marks haven't translated to a ratings victory for "GMA," although "Primetime" is doing well this summer filling the gaping holes in ABC's schedule left by a disastrous crop of reality shows.

Couric, whose CBS contract is estimated to be bringing her somewhere around $39 million for three years, comes in at No. 9 on Gallup's list, just behind Barbara Walters at No. 8 and followed by CNN's Anderson Cooper and Vieira at Nos. 10 and 11.

The three news personalities with negative ratings are, in descending order, Geraldo Rivera, Star Jones Reynolds and Rosie O'Donnell.

But negative ratings don't necessarily equal, well, bad ratings.

"This is not a perfect measure, given that Americans sometimes like to watch an individual on television whom they profess to dislike," said Gallup's Frank Newport and Joseph Carroll.

The survey was conducted by phone with 1,001 adults across the country, with a margin of error of 3 percentage points.

---

(c) 2006, New York Daily News. Distributed by Knight Ridder/Tribune News Service.

Most recent News stories

KSL.com Beyond Series

KSL Weather Forecast

KSL Weather Forecast
Play button