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This is Fred Ball for Zions Bank, speaking on business.
Putting your company on the Internet requires a lot more than simply adding “dot com” to your name. Experts say that in order to create a consistent customer experience and project a unified image, the site should integrate seamlessly with the rest of your business. In other words, Web site creation requires a lot more than simple programming, which means that if you want it done right, you’ve got to hire the best.
Axis41, a company based in Salt Lake, was created for that very reason. Founded nearly two years ago, Axis41’s expertise has already helped several big-name companies create successful applications for the Internet. Some of its clients include Starbucks, NetTest, Franklin Covey, Farmers Insurance and Kenneth Cole.
The folks at Axis41 believe the Web has been and will continue to be the “axis” around which marketing activities revolve for most successful companies. The company is uniquely named for that reason with “41” being the latitude of Salt Lake City.
But specifically, Axis41’s founders believe that any Web initiative must be completely integrated with its marketing strategy to reach its business objectives. Furthermore, a successful e-commerce Web site should not only attract customers, it should also be an easy way to do business online. They say that a customer’s experience with a company should be consistent and project a unified brand impression no matter how, when or where the customer interacts with that company.
It’s a task that requires a balanced combination of creative talent, Web savvy, technical expertise and business acumen. The Axis41 team works to provide all of that, from strategic consulting to graphic design to integration and finally solution management. The company’s managing partners—Ron Pynes, Steve Wiest, Reed Wright and Sean Skamnes—bring together more than 50 years of experience in business management, marketing and media technology.
Axis41 also features an award-winning creative staff and technical engineers experienced in extending the use of a company’s existing systems to the Internet. It’s a combination that makes Axis41 the company to contact for getting online.
For Zions Bank, I’m Fred Ball. I’m speaking on business.
