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LDS Church videos and the giant social media push for #ASaviorIsBorn

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For the third year in a row, the Church of Jesus Christ of Latter-day Saints has launched a moving and powerful initiative for this Christmas season. This year's campaign, "A Savior is Born," is available in 33 different languages and features children reciting the well-known verses from Isaiah, "For unto us a child is born, unto us a son is given."

"Children were chosen to proclaim a witness of the Savior's birth because they represent what is best about Christmas: happiness, innocence, goodness, excitement and purity," said Greg Droubay, director of media for the LDS Church's Missionary Department told the Deseret News. "Children embody the magic of the Christmas season. Featuring children from around the world was a natural fit to the video's message."

In a new venture, The LDS Church has also created an accompanying animation video entitled, "A World Without a Savior," heavily emphasizing the reason we have a Savior, the reason we need a Savior and what having a Savior really means for mankind.

"We live in a world where the power and influence of God in our daily lives are downplayed and dismissed and where the need for a Savior is ignored and even mocked," said Elder Dallin H. Oaks of the Quorum of the Twelve Apostles in the December issue of the LDS Church's Ensign and New Era magazines. "For those who are devoted to the Lord Jesus Christ, there has never been a greater need for us to profess our faith in our Savior, privately and publicly."

Previous holiday initiatives for the LDS Church have had a combined total of 75 million video views.

In a similar vein of sharing, the Church has also teamed up with 12 YouTube celebrities to produce their own video interpretation of the overarching campaign message—that "A Savior is Born." Participating YouTube stars include Lindsey Stirling, David Archuleta, Stuart Edge, Peter Hollens, Tiffany Alvord, Devin Graham, Ellie & Jared, Jenny Oaks Baker, Studio C, Lexi Walker and Alex Boye.

On December 13, YouTube personality Shay Carl will release an exclusive music video collaboration featuring some of the 12 Days of Social participants.

"Christmas is a time for messages of peace, hope and the love of Jesus Christ to reach a world that really needs a little holiday cheer," Droubay told the Deseret News. "Each YouTube star has become personally invested in using their time, effort and influence to share this Christmas message. It's amazing to see them band together from across genres to support this cause."

As you celebrate this holiday season, whatever your Christian convictions are, consider participating in this powerful movement to refocus Christmas celebrations on the true reason for the season—the birth of Jesus Christ.

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Haley Lundberg


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