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Contender Bicycles

Contender Bicycles

Posted - Aug. 18, 2015 at 2:18 p.m.

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This is Chris Redgrave for Zions Bank Speaking on Business.

The number of bicyclists is growing rapidly across the U.S. The National Household Travel Survey showed the number of trips by bicycle in Utah has increased by up to 40 percent since 2005. Ryan and Alison Littlefield know this trend with their business Contender Bicycles in Salt Lake City and are serving cycling enthusiasts.

Ryan started working at Contender Bicycles in 1988 while he finished high school and college. His break came in 1999 and a new chapter started when Ryan bought Contender Bicycles. It's now operated as a partnership between Ryan and Alison.

While their most important brand is Contender Bicycles, Ryan says one of their specialties is how they're not a one-brand store, a trend seen across the industry. They sponsor a variety of brands because they want customers to have a choice. It helps educate them working within the natural fluctuations around brands and offers greater selection for their customers.

Many people who work at Contender Bicycles have racing backgrounds, but mostly it's people who love to ride bikes for fitness, competition or commuting. Many of the 25 employees are tenured, so they have years of experience, and all are cycling enthusiasts. More than half of the Contender Bicycle employees ride their bike to work.

Ryan and Alison are also involved with local and global cycling organizations like World Bicycle Relief. Last spring, they worked with an organization called Kit Up Africa and collected riding gear for African cyclists. Customers of Contender Bicycles donated nearly 500 pounds of cycling clothing and also got a great deal on new gear because of the discount offered for their donation.

Since Contender Bicycles has been around for over 25years, they are now serving a second generation of shoppers. And they're starting a customer loyalty program to take care of their core customer base.

As a community-focused organization, Zions Bank has been providing value to the communities in which we live and serve for over 140 years. Member FDIC.

For Zions Bank, I'm Chris Redgrave, speaking on business.

Contender Bicycles 989 E. 900 South Salt Lake City, UT 84105 801-706-6406

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