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Few rivalries in collegiate athletics match the passion and intensity of the in-state rivalry between the two schools. Through the years, the enmity between them has become so deep that fans of either side are rarely willing to concede even the slightest point, as doing so would be a detriment to their own cause. To the fans and players involved, the debate has evolved into a zero-sum game: any sort of defeat sustained by one school is claimed to be a victory for the other.
Source: Wikipedia
