Andrew Adams reporting from ParisThere's another market the Utah delegation visiting France is trying to tap into: bus tours.
Lots of Europeans visit Utah's national parks, like Zion National Park and Bryce Canyon.
Rose-Marie Farrugia, with a tour operation called Cercle des Vacances, says she's interested in starting a new tour through Utah. Already her company helps 2,000 people a year tour the U.S. and the Beehive State.
Olivier Barthez is an account manager working in France for the Utah Office of Tourism. He's part of the group trying to develop new tour business.
"The French tour operators rely very much on what U.S. operators offer to them," he said.
The French say they want to couple more traditional activities with extreme sports like heli-skiing.
Officials say branding is key, and the French market is huge.