This is Fred Ball for Zions Bank, speaking on business.
After 10 years of working 70 hours per week for a pharmaceutical company in New Jersey, Lawrence Norton was completely burned out. He bought a house in the upper Ogden Valley and settled down to retire. What Lawrence didn't know is that he would end up bringing his favorite treat to Utah with him.
Lawrence spent his childhood eating Italian water ice, a popular dessert back East where he's from, and missed it after he moved to Utah. With research and a dose of good luck, Lawrence purchased all of the machinery and recipes from a retiring Pennsylvania water ice maker. After a six-month intensive and expensive renovation, Zeppe's Italian Water Ice opened its doors in Ogden on June 1.
Italian water ices have the same texture and consistency as ice cream but are a healthier treat because they are dairy-free with no fat or cholesterol. They are made with fresh fruit puree, flavorings, sugar and water in special refrigerated stainless steel batch machines.
Zeppe's offers 21 rotating flavors of water ice with 10 flavors on the menu each day. If you like old fashioned frozen custard, Zeppe's also has pure vanilla bourbon custard and chocolate lover's chocolate.
Mango, black cherry, pina colada and orange créme are some of the most popular flavors of Italian water ice for adults, while many children prefer blue raspberry. Hands down the best seller, Lawrence tells me, is a treat with alternating layers of water ice and frozen custard known as a gelata. More than one customer has found himself completely stuffed after eating the delicious treat.
Utahns love their ice cream, and Lawrence intends to keep providing it for them. He tells me he is looking into expanding, but plans haven't been finalized yet. In the meantime, if you're looking for a new type of frozen treat, a Zeppe's Italian Water Ice might just hit the spot.
For Zions Bank, I'm Fred Ball. I'm speaking on business.