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Silver Star Ski & Sport


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This is Chris Redgrave for Zions Bank Speaking on Business.

Through the marketing genius of Todd Fischer, owner of Silver Star Ski and Sport, he has made his beloved bulldogs the face of his successful ski and snowboard rental business in Park City. Since his recent move to a bigger building in the same complex, the business has expanded. It's not only more aesthetically pleasing, but it also has an expanded area for rentals and retail display.

Their business is strong in summer and winter. In the summer you can rent paddleboards and bikes at Silver Star Ski and Sport. Todd has some of the best bikes available from mountain bikes to beach cruzers. He was also the first in Park City to rent paddleboards. Not to mention, being next door to Park City Mountain Resort's Silver Star Ski Lift, they're probably the ski shop closest to any lift in the nation, maybe even the world. Customers love the convenient location.

You hear this a lot from businesses, but Todd really means it. He's adamant about his customer service because as a business owner, that is something you can control. He coaches his team on being proactive as opposed to reactive, and that's why his word of mouth at Silver Star Ski and Sport is so strong.

Now, about his official business mascots, Vidalia and Talluluah (tah-loo-lah), his English and French bulldogs — you'll find them on many customers' "to-do" lists when they're in Park City. The first thing numerous people ask when they walk in the door is, "Where are the dogs?"

They've been affectionately dubbed Team Onion, and there's now a complete marketing campaign around them that involves merchandise like wonderful t-shirts, hats, postcards, stickers and especially their incredible calendar, which features a different picture of the dogs every month. So, not only does Silver Star Ski and Sport have some of the best brand names in the outdoor industry, Team Onion gives the operation a personal touch.

As a community-focused organization, Zions Bank has been providing value to the communities in which we live and serve for over 140 years. Member FDIC.

For Zions Bank, I'm Chris Redgrave, speaking on business.

Silver Star Ski & Sport 1825 Three Kings Dr. Park City, Utah 84060 435-645-7827 www.silverstarskiandsport.com

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