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NEW YORK (AP) — The NBA draft delivered its highest rating on ESPN, surpassing the mark set 11 years ago when LeBron James was the No. 1 pick.
The telecast Thursday night had a 2.3 rating, according to Nielsen.
NBA Digital also said Friday it showed record growth in the U.S., with a 108 percent jump in mobile application unique users for the week. It also saw a 46 percent increase in visits and a 32 percent leap in page views on draft night from last year.
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