Sponsorship of gay pride parades on the rise

By The Associated Press | Posted - Jun. 27, 2014 at 5:31 a.m.



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SALT LAKE CITY (AP) — Corporations have increased visibility this summer at gay pride parades around the country as same-sex marriage bans fall in the courts and polls show greater public acceptance of gay marriage.

From Starbucks to eBay to Macy's, companies are finding that the benefits of sponsorship outweigh the risks of staying away.

At this month's Gay Pride parade in Salt Lake City, American Express Co. workers carried giant letters that spelled, "Love=Love," the theme of the parade. JPMorgan Chase marchers wore T-shirts that said, "just be you." A Budweiser's semi-truck festooned with rainbow flags drove slowly through the parade, honking its horns.

Some of the largest gay pride events are scheduled for this weekend, including in New York, San Francisco and Chicago.

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The Associated Press

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