Estimated read time: Less than a minute
This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
SALT LAKE CITY (AP) — Corporations have increased visibility this summer at gay pride parades around the country as same-sex marriage bans fall in the courts and polls show greater public acceptance of gay marriage.
From Starbucks to eBay to Macy's, companies are finding that the benefits of sponsorship outweigh the risks of staying away.
At this month's Gay Pride parade in Salt Lake City, American Express Co. workers carried giant letters that spelled, "Love=Love," the theme of the parade. JPMorgan Chase marchers wore T-shirts that said, "just be you." A Budweiser's semi-truck festooned with rainbow flags drove slowly through the parade, honking its horns.
Some of the largest gay pride events are scheduled for this weekend, including in New York, San Francisco and Chicago.
Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
