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-- WITH PHOTO -- TO BUSINESS, AND TECHNOLOGY EDITORS:
Sourcebits Publishes New Guide to Data-Driven Mobile App Development:
"6 Essential Analytics Your App Needs"
SAN FRANCISCO, April 28, 2014 /PRNewswire/ -- Are you listening to the
right data about your mobile app usage and revenue? Sourcebits
published a new guide today - "6 Essential Analytics Your App Needs" -
that outlines the steps to building a data program. The 28-page
resource provides critical insights to help developers, entrepreneurs
and mobile managers. Download the free whitepaper at
http://bit.ly/SourcebitsAnalytics.
Photo - http://photos.prnewswire.com/prnh/20140425/78866 Photo -
http://photos.prnewswire.com/prnh/20140425/78867
Readers will discover how to create a powerful data program before
launching a mobile app, or what analytics to add to an existing app.
The whitepaper outlines the critical information needed for
data-driven mobile app development. It also covers 12 steps to making
data more central to product development.
"An app without the right analytics is like a car without a steering
wheel - the engine will run, but you can't drive," says Elliotte
Bowerman, Vice President of Marketing for Sourcebits.
"6 Essential Analytics Your App Needs" helps developers use data to
steer their mobile apps. The whitepaper covers:
-- How to go beyond "spray and pray" event measurements for user
behaviors and demographics.
-- Tools for analyzing user acquisition and product marketing efforts
(click attribution).
-- Strategies to manage complicated app revenue data and deliver
accurate reports.
-- The benefits of segment and cohort analysis for product
development.
-- New opportunities for optimization through easy A/B testing.
-- How to use data to create customized user messages that increase
engagement.
The free guide includes sample questions, formulas and resources to
build a mobile app analytics program. Helpful, vendor-neutral charts
identify the 12 major analytics providers, along with the specific
services they each offer for a quick industry overview to use when
evaluating mobile data providers.
"Sourcebits has always been focused on the business success of our
clients when we design and develop their products," says Bowerman, a
contributor to the Sourcebits whitepaper. "Our goal with this guide is
to help developers and entrepreneurs harness the power of rich data as
they build and iterate their mobile apps."
Sourcebits, a global design company delivering strategic mobile
innovation and application development, has had more than 30 apps
reach the top 10 in their categories.
Download "6 Essential Analytics Your App Needs" at
http://bit.ly/SourcebitsAnalytics.
About Sourcebits
Sourcebits is a global leader in mobile strategy, app design and
development. Sourcebits works with companies of all sizes, from SAP,
Cisco, IBM, Intel, Hershey's, Adobe and Bank of America to innovative
startups like Twitpic, Skyfire, Peel and Slingbox. Sourcebits has
developed more than 550 mobile, web and cloud applications to deliver
business results. Founded in 2006 and backed by Sequoia Capital and
IDG, Sourcebits employs more than 200 people around the world.
For more information, please visit www.sourcebits.com, email
info@sourcebits.com or call us at +1 415-288-3697
Media Contact: Elliotte Bowerman, +1 415-288-3697
Read more news from Sourcebits.
SOURCE Sourcebits
-0- 04/28/2014
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/Web Site: http://www.sourcebits.com
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