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Utah mom upset over racy magazine displayed near children's books

Utah mom upset over racy magazine displayed near children's books

(Ursula Porter)


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Estimated read time: 2-3 minutes

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SOUTH JORDAN — A South Jordan mom is upset after finding a Sports Illustrated magazine displayed next to children's books at Jordan Landing Target Store.

"I found them to be inappropriate," Ursula Porter said. "So I scooped them (my kids) away quickly."

Porter and her five kids saw three models posed on the front cover of "Sports Illustrated" with thong bikinis and no tops.

"It wasn't like we were looking for the magazine," she said. "The magazine was directly next to the children's books."

Porter then sought out a store manager to find out if the magazine were supposed to be displayed in that section or if the magazines were put there by accident.

"They did tell me that the magazines are slotted to be there," Porter said. "But the security manager agreed to move them for the time."

Porter said the manager also told her vendors would put them back in the same spot because the vendors pay to have the magazines displayed in certain spots.

"Well the vendors do have certain planograms," said Jayme Mudrow, Store Manager at Target in Jordan Landing. "But we can move (them) around if we as a store team feel that they are inappropriate or if a guest brings something to our attention."

Mudrow said she has moved the magazines and will be working with the vendor to find a different place for them.

"It seems a little bit inappropriate to have (the magazines) right next to the kids section of books," Mudrow said.

As for Porter, she said she's not opposed to Target selling the magazines, she just doesn't want her kids to have access to them.

"It's also the right of a parent to protect their children from such images," she said. "And I want to make sure that other children are not exposed to something that really they're too young to see."

Mudrow said her store will do what it can to protect kids from racy images. She also said that anyone who has problems with a similar situation or any other issue should talk to a store manager.

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