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TO EDUCATION, FAMILY, AND NATIONAL EDITORS:
States United To Prevent Gun Violence Launches Gun Safety PSA Called
"Monster In The Closet"
NEW YORK, April 16, 2014 /PRNewswire-USNewswire/ -- States United to
Prevent Gun Violence, a national non-profit organization working to
decrease gun death and injury, has released a new TV commercial and
web video called "Monster in the Closet." The powerful, haunting spot
is meant to raise awareness and elevate the importance of safe gun
storage and prevention of child access to firearms.
The dramatic, 90-second Public Service Announcement features a little
boy who fears a "monster in the closet" and is reassured by his
devoted parents that there is nothing to be afraid of. The boy is
fascinated and repulsed by what turns out to be a loaded, unlocked
handgun and ultimately the weapon discharges gravely wounding him. His
unknowing parents can't hear the tragedy unfolding over the din of
their lawnmower cutting the grass outside.
The superbly animated spot, directed by Yves Geleyn of the production
house, Hornet, and scored with original composition by Mark
Mothersbaugh of DEVO, ends with two stark slates. One says "The
monster is real" followed by "1.5 million U.S. children are living
with unlocked loaded guns." The spot concludes on States United to
Prevent Gun Violence logo and web address, ceasefireusa.org.
"In the wake of so many tragic mass shootings, the nation's focus has
been on strengthening gun laws," said Sue Hornik, Executive Director
of States United to Prevent Gun Violence. "But one preventable threat
to children's safety is unlocked and loaded guns found around the
house . . . the proverbial 'monster in the closet' of our new public
service announcement."
The extent of the gun safety/storage problem is immense:
-- 1.5 million American children live in homes with unlocked and
loaded firearms
-- Every day at least 6 children age 0 to 18 are injured in an
unintentional shooting.
-- 75% of gun shot injuries to children under ten that are serious
enough to require hospitalization are due to unintentional shootings.
Ask family, friends and neighbors if their guns are locked up.
View and download the ad: http://youtu.be/ez1sypeq2hI
The mission of SUPGV is to support existing state-based gun violence
prevention organizations and to bring new partners into the movement.
Cathie Whittenburg Communications Director 207-318-0771
cathie@supgv.org
Video - http://youtu.be/ez1sypeq2hI
SOURCE States United to Prevent Gun Violence
-0- 04/16/2014
CO: States United to Prevent Gun Violence
ST: New York
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