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[IN] REA RFI
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TO BUSINESS EDITORS:
Role of RFID Technology in Retail to Be Highlighted at RFID Journal's
LIVE! 2014 Conference
NEW YORK, April 3, 2014 /PRNewswire/ -- RFID Journal announced today
that RFID Journal LIVE! 2014 (www.rfidjournalevents.com/live), the
world's premier conference and exhibition focused on radio frequency
identification (RFID) and its many business applications, will feature
an Item-Level Retail and Apparel Workshop, as well as a Retail/Apparel
focused conference track.
LIVE! 2014 will be held on Apr. 8-10, 2014, at the Orange County
Convention Center, located in Orlando, Fla. The Item-Level Retail and
Apparel Workshop will take place on Apr. 8. Retailers worldwide are
employing RFID to track individual items, thereby improving inventory
accuracy and enabling them to have products on shelves when customers
want to buy them. During this workshop, attendees will hear where the
benefits are and how to achieve them-plus, they'll receive an update
on the GS1 US Item Level RFID Initiative, which is helping to develop
standard ways of deploying the technology, as well as best practices.
The conference's opening keynote presentation will be presented by Kim
Philips, the head of packaging at Marks & Spencer (M&S), a leading
retailer in the United Kingdom, and Richard Jenkins, the company's
RFID programme head. M&S expanded its use of RFID technology last
year, and plans to have all of its apparel and home goods tagged by
this spring. The presenters will share why the company expects the
technology's future potential benefits to provide greater visibility
and accuracy of all stock at the item level, from when goods leave a
supplier to when they move through the distribution chain and into
stores, as well as an opportunity to reduce the costs of annual
stock-taking. They will also explain how RFID can help to eliminate
the loss of margin associated with excessive markdowns, theft and
fraud.
In addition, the conference will include presentations from:
-- Lifestyle retailer Alex and Ani, which will discuss how deploying
Bluetooth beacon technology at its stores has improved engagement with
customers
-- Macy's, which will take part in a session explaining where the
benefits of item-level RFID are and which applications will deliver
them
-- Hudson's Bay Co. and Saks Fifth Avenue, which will explain how an
RFID system deployed in the shoe department of Saks' flagship store
helps increase sales by ensuring customers can see all shoes available
for sale, and detail Hudson's Bay's plans to roll the technology out
to additional stores
What's more, the conference will include a Retail/Apparel focused
conference track, featuring sessions presented by Tyco Retail
Solutions, Hy-Vee and Accesso Technology Group, among others.
"RFID promises to transform the retail sector, enabling
brick-and-mortar companies to compete with online retailers," said
Mark Roberti, RFID Journal's founder and editor. "Retailers that want
to learn how RFID enables a true omni-channel strategy should attend
the Item-Level Retail and Apparel Workshop and listen to these case
studies."
LIVE! 2014 will feature four industry-specific and four how-to
conference tracks, as well as eight in-depth preconference seminars
and workshops, four post-conference seminars, fast-track training
presented by RFID4U, the RFID Journal Awards, the Coolest Demo Contest
and a co-located event, IEEE RFID 2014. The conference will also offer
exhibits and demonstrations conducted by more than 200 of the
industry's leading technology firms. For more information, visit
www.rfidjournalevents.com/live.
About RFID Journal RFID Journal is the leading source of news and
information regarding radio frequency identification (RFID) and its
many business applications. Business executives and implementers
depend on RFID Journal for up-to-the-minute RFID news, in-depth case
studies, best practices, strategic insights and information about
vendor solutions. This has made RFID Journal the most relied-upon and
respected RFID information resource, serving the largest audience of
RFID decision makers worldwide-online and at face-to-face events. For
more information, visit www.rfidjournal.com.
Read more news from RFID Journal.
For more information, contact: Sonja Valenta Director of Marketing
RFID Journal (212) 584-9400 Email
SOURCE RFID Journal
-0- 04/03/2014
/Web Site: http://www.rfidjournalevents.com/live
CO: RFID Journal
ST: New York
IN: REA RFI
PRN
-- PH97228 --
0000 04/03/2014 12:30:00 EDT http://www.prnewswire.com
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