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-- WITH PHOTO -- TO TECHNOLOGY EDITORS:
iPhone Owners Frustrated by Apple Blocking Their Use of the Next Web
SAN FRANCISCO, March 31, 2014 /PRNewswire/ -- iPhone and iPad users
that have tried this app report feeling frustrated that Android users
are already able to access the web of the future, while they cannot.
"Many people are surprised to find out the expensive hardware inside
their iOS device is easily capable of running the latest open web
standards, yet commercial decisions made by Apple have left their high
end iDevices looking old and outdated," said Rob Manson, CEO of
buildAR.com, the developers of this app.
Photo - http://photos.prnewswire.com/prnh/20140331/PH94023-a Photo -
http://photos.prnewswire.com/prnh/20140331/PH94023-b
This app shows you can now run Augmented Reality within standard web
browsers. In this case it presents the projects from the weekly
Kickstarter "Projects We Love" newsletter as images floating in the
real world around you.
You can try this demo for yourself at
https://kickstartAR.buildAR.com. Open this on a modern Android device
using the latest version of Chrome, Firefox or Opera and you'll see a
rich combination of AR and the web called the Augmented Web.
But open the same app using an iPhone or iPad you'll find that it
works but you can only see a limited user experience. These
limitations are not there because the developers have chosen to make
it work this way. These limitations are there because Apple have made
a decision to put their commercial interests ahead of their
customer's. They decided not to support the latest open web standards.
These open web standards have been implemented by the other mainstream
browser vendors. However, Apple's tight control over the iOS platform
have ensured that these standards are simply not available to iDevice
owners.
Technical background
One example of these open web standards is called WebGL. This allows
web browsers to present interactive, 3D content without any plugins.
"Every iPhone and iPad owner I've spoken to is down right angry when
they find out advertisers can run WebGL on their iDevice, yet as the
person who paid for their iDevice they are not able to," said Manson.
It only takes a few lines of code to enable WebGL on any iOS based web
browser, but Apple's App Store restrictions have ensured that any app
that does this will be rejected. Out of the box a new Android device
supports WebGL. Out of the box a new iPhone doesn't, it's that simple.
For more technical information see the blog post on buildAR.com
About buildAR.com
Think of buildAR.com as "WordPress for the Real World." It makes
creating Augmented Reality as "easy as adding a blog post" or "sending
a tweet." The buildAR platform enables you to embed your digital
content into the physical world around you by linking it to images,
locations and more. And now buildAR is bringing AR to the Web.
Contact: Alex Young +1 415 800 3458
Read more news from buildAR.com.
SOURCE buildAR.com
-0- 03/31/2014
/Photo: http://photos.prnewswire.com/prnh/20140331/PH94023-a
http://photos.prnewswire.com/prnh/20140331/PH94023-b
PRN Photo Desk, photodesk@prnewswire.com
CO: buildAR.com
ST: California
IN: STW MEN WEB ITE CPR TLS
PRN
-- PH94023 --
0000 03/31/2014 20:25:00 EDT http://www.prnewswire.com
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