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Temkin Group Launches Amplify Empathy Challenge, a New Campaign to
Raise Level of Empathy Within Organizations
WABAN, Mass., March 31, 2014 /PRNewswire/ -- Temkin Group announces
the launch of its Amplify EmpathyT Challenge. To help organizations
develop more empathy for their customers, Temkin Group has established
a new website, www.AmplifyEmpathy.com, allowing people to share their
ideas and best practices.
To accelerate the sharing of ideas, Temkin Group will award $2,500 for
the top ideas that are submitted on the website. Temkin Group will
award $500 Amazon.com gift certificates to five different people who
provide the best ideas for building organizational empathy. Temkin
Group will announce the winners on July 15, 2014 on the Amplify
EmpathyT website and on the Customer Experience Matters@ blog.
"People have a natural instinct for helping other people, but the
dynamics within companies dampen the empathetic connection between
employees and customers," states Bruce Temkin, Managing Partner of
Temkin Group. "We want Amplify Empathy to motivate people to think of
fresh new ways to help their organizations better understand and serve
the needs of customers."
Temkin Group encourages people to visit www.AmplifyEmpathy.com and
participate in the Amplify EmpathyT Challenge. The site will also
provide links to Temkin Group research on organizational empathy.
Individuals can also download a digital badge from the site if they
"Pledge to Amplify Empathy" in their organizations.
Temkin Group's research has uncovered three steps for building
organizational empathy: Perceive (examine how customers are responding
to you), Reflect (think about how your actions are causing customers
to feel the way that they do), and Adjust (change what you do to
improve customers' experience).
Temkin Group will continue to publish research on the topic of
organizational empathy. In a recently released an eBook,
People-Centric Experience Design, Temkin Group identified a key
principle called "Guide with Empathy." Some of the advice includes:
-- Refer to customers as people, not data
-- Examine your customers' journeys
-- Discuss customer feedback.often.
-- Spread customers' actual words
-- Assume that customers will be confused.
-- Raise awareness of customer's emotional state
-- Empower random acts of kindness.
Winners of the Amplify EmpathyT Challenge will be selected by Temkin
Group based on its evaluation of the ideas submitted on the Website.
The criteria that it will use include the innovativeness of the idea,
the success that it has achieved, and its ability to be replicated by
other organizations. Temkin Group reserves the right to name fewer
than five winners if the website does not receive enough strong
entrants.
For more information about the Amplify Empathy Challenge, visit
www.AmplifyEmpathy.com. Content about organizational empathy can be
found on the blog, Customer Experience Matters@, at
ExperienceMatters.wordpress.com.
For more information about Temkin Group, visit www.TemkinGroup.com.
About Temkin Group: Temkin Group is widely recognized as a leading
customer experience research and consulting firm. Many of the world's
largest brands rely on its insights and advice to steer their
transformational journeys. Temkin Group combines customer experience
thought leadership with a deep understanding of the dynamics of
organizations to help accelerate results. Rather than layering on
cosmetic changes, Temkin Group helps companies embed practices within
their culture by building four critical competencies: Purposeful
Leadership, Employee Engagement, Compelling Brand Values, and Customer
Connectedness. The firm's ongoing research identifies leading and
emerging best practices across a wide range of activities for engaging
the hearts and minds of customers, employees, and partners. For more
information, contact Bruce Temkin at 617-916-2075 or send an email.
About Bruce Temkin: Bruce Temkin is widely recognized as a customer
experience thought leader and is Customer Experience Transformist and
Managing Partner of Temkin Group. He is also the author of a very
popular blog, Customer Experience Matters
(ExperienceMatters.wordpress.com). Prior to forming Temkin Group, he
was a VP at Forrester Research for 12 years. Bruce is a highly
demanded speaker who consistently receives high marks for his
content-rich, entertaining keynote addresses. He is also the
co-founder and Chair of the Customer Experience Professionals
Association (CXPA.org), a global non-profit organization dedicated to
the advancement of customer experience management.
Customer experience matters is a registered trademark of Temkin Group.
Read more news from Temkin Group.
SOURCE Temkin Group
-0- 03/31/2014
/Web Site: http://www.temkingroup.com
CO: Temkin Group
ST: Massachusetts
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0000 03/31/2014 12:30:00 EDT http://www.prnewswire.com
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